Blogs and Commentary

posted 07.01.2014 at 3.32 p.m. by Brett Amadon

Pannell Has Shot to Make Wheaties Box

What constitutes whether or not an athlete is elite? Is it individual accolades? Is it the number of championships they've won? Those are strong discussion points, but let's not kid ourselves, a player hasn't officially made it until they've appeared on a box of Wheaties.

New York Lizards and Team USA attackman Rob Pannell now has that chance.

For the first time in the breakfast cereal's 80-year history, America has the opportunity to select the next athlete to be featured nationally on the iconic Wheaties box through the Wheaties NEXT Challenge.

The athletes that fans have to choose from includes motocross star Ryan Dungey, para-athlete Blake Leeper, who won a silver and bronze medal in London in 2012, mixed-martial-artist Anthony "Showtime" Pettis, women's soccer standout Christen Press, and Pannell.

However, in order for fans to vote for their favorite athlete, they're going to have to do a little bit more than click a button.

Pairing up with a leader in connected fitness, MapMyFitness, participants will vote for the athlete they want to see on the Wheaties box by logging workouts through the MapMyFitness platform. Each participant can record their workouts of 30 minutes or more up to two times each day.

Information on how to sign up can be found at the Wheaties NEXT website.

The Wheaties NEXT Challenge runs through Aug. 31, and the winning athlete, whose cover will appear on the Wheaties box in early 2015, will be determined by who received the most votes via workouts logged.

What Wheaties is doing is an interesting concept. Each Wheaties NEXT athlete has worked hard to accomplish all they have in their respective sports, it's only fitting that fans should have to do the same if they want to vote.