January 8, 2010

NLL Network Incorporates Facebook, Twitter

from press release

The National Lacrosse League (NLL) today announced that the entire 2010 season will once again be broadcast live for free on the NLL Network. New features have been added on the league's 12 team sites allowing viewers to seamlessly interact using Facebook and Twitter while viewing the games. Fans will also be able to broadcast games from their Facebook page or any other website by embedding their team's channel on the site. At the heart of the NLL Network is a grid of 12 channels streaming 24/7 online at NLL.com. NLL team websites as well as other lacrosse focused websites and blogs will also broadcast high-quality online video NLL content free of charge including live games, features, behind the scenes action, dance team auditions and player interviews. The NLL Network is powered by Livestream, the most powerful live broadcast platform on the Internet.

"Last season the NLL became the first pro sports league to virally broadcast live games, said NLL Commissioner George Daniel. "This year, Livestream's new features allow viewers to interact on Facebook and Twitter while enjoying the games, further enhancing the viewing experience for our fans. Thanks to Livestream, we are very proud to be the first pro sports league to fully integrate social media with live game broadcasts. This is the perfect broadcast medium for our young and growing fan base. "

"We are extremely pleased that the NLL has once again chosen Livestream Premium to power the NLL Network," said Max Haot, Co-founder and CEO of Livestream.  "The NLL Network continues to demonstrate the power of social media in sports and is yet another significant application of the Livestream Premium platform."

Games may be subject to blackout restrictions.

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