December 20, 2011

Twitter Handles to Replace Last Names on Wings Jerseys

Different jersey will be used for Feb. 12 game against Buffalo

from press release

A rendering of the back of Max Seibald's Philadelphia Wings' jersey, using his Twitter handle in place of his last name. The jersey design is awaiting NLL approval.
© Philadelphia Wings

PHILADELPHIA -- The @PhillyWings of the @NLLNetwork announced Tuesday that the team will be revolutionizing jerseys by using Wings players' Twitter handles as their nameplate for the team's game against the @NLLBandits at @WellsFargoCtr on Sunday, February 12 at 4 p.m.

Every player on the Wings roster will have his Twitter handle stitched onto the back of his jersey, in place of traditional last names, as an effort to help increase engagement and awareness for use of the social media tool. The Wings front office staff will require each player on the team to create and/or maintain a Twitter account and will be holding a formal Twitter training session prior to the start of the season.

The Wings will be the first American professional sports team to use Twitter handles in place of last names on their jerseys. Following the game, the one-of-a-kind, game-worn jerseys will be auctioned off to fans, with proceeds benefitting @AmericanCancer.

The Wings will begin their quest for a league record seventh NLL Championship against the @RocKnighthawks at Wells Fargo Center on Saturday, January 14 at 7 p.m.

The Wings are owned and operated by Philadelphia Wings L.P., whose principal owners are Russ Cline, Chris Fritz and Michael French. Comcast-Spectacor serves as the marketing, promotional, advertising, sponsorship and publicity arm of the Wings.

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